Campaign Objectives

  • Worldwide branding, associate bibi brand with the notion of happiness
  • Product presentation of the red iconic soother
  • Increase website rankings in search engines result pages (SERPs)
  • Building a community around evergreen content
  • Full HD videos in 4 different languages to be broadcasted on TV ads

Bibi brand decided to go for high-quality 3D cartoon animations because:

  • they create an immediate and powerful branding impact on the audience
  • they differentiate and emerge the brand from the competition
  • their valuable content lasts for unlimited amount of time
  • their contents organically diffuse on Social Media, Publications, and Festivals

The creation of bibi world

Visual Center creates a cartoon world for the iconic Swiss bibi soother. Each product is transformed into a 3D cartoon character, including bibi bird’s 2D logo.
Each animal represents an age range, Lion being the youngest and Frog the oldest.

bibi swiss soother family cartoon team

Video productions

Video 1 – Bibi land

Video 2 – Bibi fun park

Phone and tablet wallpaper downloads

Current downloads: 5’000+

bibi wallpapers for phones and tablets


„Joel Stutz, is a ingenuous and very creative, balanced and farsighted sparring partner when it comes to the interpretation and creative transformation of a brand or product strategy. Joel is a hands-on producer of electronic visuals of any kind, always to the point and with tools and sources at hand that allow good value-for-money advertising. His advice and imagination are unique and I am sure he will be a well respected and seeked-for producer for most difficult and complex marketing propositions to be transferred in effective advertising. His sensitivity for human aspects and emotions are essential aspects of his talents. It is rewarding and a true pleasure to work with him.”